Things I've
made
Brand identities, websites and print for businesses that would rather be remembered than blend in. A closer look at recent projects.
02 projects shown
Gosforth Roofing
Print that lands on the doormat and actually gets read.
A Newcastle roofing firm needed a leaflet that wouldn't go straight in the bin. Most trade print leads with the company — logo, van, phone number — and asks the reader to care. This one leads with a question instead.
The cover pairs a stormy roofline with a single provocative line: when did you last look up at your roof? It plants a worry before it sells a service. The reverse then does the selling — six core services in a clean, scannable grid, accreditation marks for trust, and a QR code straight into a 60-second booking form.
- Editorial-style cover built around one attention-grabbing hook
- Six core services in a scannable two-column grid
- NFRC and IPAF accreditation marks for instant credibility
- QR-to-book flow tying print directly to conversion
- Bold red-and-black system that carries across all collateral
A leaflet that opens with a question rather than a sales pitch — so the reader is already thinking about their own roof before they reach the services.
The approach
PrepBite
Define Your Own Excellence.
Brand identity and strategic positioning for PrepBite, a locally based sports and nutrition foods brand. The project establishes PrepBite as the definitive fuel source for dedicated athletes — people who treat their nutrition as a precise science rather than an afterthought.
The audience is highly driven and values discipline and precision above all, so the identity had to feel closer to performance equipment than to a health-food label. A monogram built from two interlocking forms, a disciplined navy-and-green palette, and a flat, technical layout system carry that through every touchpoint.
The whole thing resolves into one empowering call to action — Define Your Own Excellence — which runs across packaging, print and social as the brand's spine.
- Primary logo, submark and flexible monogram system
- Navy, green and graphite palette built for shelf standout
- Packaging for ready meals and protein bars, with macro-led hierarchy
- Protein and carb figures framed as RECOVERY and PUSH cues
- Business cards, brand guidelines and social applications
Nutrition treated as equipment, not indulgence — so the packaging reads like something you'd train with rather than something you'd treat yourself to.
The approach
More work,
landing soon
Next project
A website build, from wireframe through to launch, coming to this space.
Next project
Social and campaign work for an ongoing retainer client.
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