Global Outdoor Design

Global Outdoor Design delivers driveways, patios and roofing across County Durham and the North East, from a base near Ferryhill and Chilton. Work built to improve kerb appeal, add value and stand the test of time.

They wanted the full job: a new brand from the ground up and a website to go with it. The mark is seven blocks laid in a diamond, the way a herringbone drive goes down, four in stone grey and three in green for the planting. It comes as a full lockup, a stacked version, a single colour mark and a favicon, so it works on a van, a polo shirt, a pavement sign and a browser tab. The palette is two greys and a soft green. The type is Polymath Display Light, a clean geometric face that stays light on a sign and on a screen.

• A paving mark: seven blocks in a diamond, in grey and green
• Primary and stacked lockups, each in colour, black and white on black
• The mark on its own as a favicon, checked down to sixteen pixels
• A palette of two greys and one green, set in Polymath Display Light
• Two routes for the pavement sign, one photo led and one services led
• Applied to workwear and a pavement sign, with a website to follow