Ambitious
Relentless
Innovative
I'm Charlie — a designer building brands that look considered and land properly, from identity and websites through to print and campaigns. Every project run start to finish by me.
Why most brands
look forgettable
Most businesses aren't short on ideas — they're short on the time and craft it takes to make everything look deliberate. That gap is what people notice first.
Template thinking
Off-the-shelf logos and stock layouts get something out the door, but they make you look like everyone else in your market.
Inconsistency
A logo here, a different font there, colours that drift with every post. Nothing compounds, so the brand never starts to feel familiar.
No system
Without rules for type, colour and layout, every new piece starts from scratch — slower to make and weaker when it lands.
Four ways I
build your brand
Building distinctive brands through strategy, logos, typography, colour and visual systems.
Creating engaging, responsive websites that look great, communicate clearly and convert.
Designing content, campaigns and digital assets that keep your brand consistent and impossible to ignore.
Bringing brands into the real world through brochures, packaging, posters, signage and campaign design.
Five steps from insight
to a brand that lands
Research
Understand before I create.
Market research, competitor analysis and audience insight establish the foundations.
Strategy
Give the brand direction.
Positioning, messaging and creative strategy turn insight into opportunity.
Concept
Find the idea.
Creative territories and visual concepts explore how the brand can stand apart.
Design
Build the identity.
Logo, typography, colour and visual language become one cohesive brand system.
Implement
Make it work everywhere.
From websites and social to print and physical applications, the brand comes to life.
Work I'm
proud of
A look at recent projects — real brands, real deliverables, out in the world.
Gosforth Roofing
A bold, double-sided A5 leaflet for a Newcastle roofing firm — built to land on doormats and actually get read. The cover leads with a provocative question and a stormy roofline to make homeowners look up; the reverse breaks the services into a clean, scannable grid with a QR code that drops straight into a 60-second booking form.
- Editorial-style cover with a single, attention-grabbing hook
- Six core services laid out in a clear, scannable grid
- Trust built in with NFRC and IPAF accreditation marks
- QR-to-book flow tying print straight to conversion
More projects landing here soon — start yours.
Pricing tailored
to your project
- Social media graphics
- Logo design
- Flyers & posters
- Marketing materials
- 8–15 social media designs per month
- Branded content
- Promotional graphics
- Creative direction
- Priority design support
- Full brand identities
- Custom brand guidelines
- Website design
- Launch campaigns
- Ongoing creative support
Every package is tailored to your needs, with pricing depending on the project's scope, complexity and deliverables.
Still deciding?
If you don't see your question here, just ask and I'll answer within a day.
Ask a questionBoth. Whether you're an in-house team or an agency of record, I can slot into your existing workflow or run point myself.
Yes — plenty of clients start with a one-off project and move onto monthly support once things pick up.
I do — start to finish. You deal with me directly, not an account manager, and nothing ships without my eye on it.
Most first drafts land within 5–10 working days depending on scope. I’ll always give you a clear timeline before starting.
Strategy, art direction and a proper production process. A prompt gets you an image — I get you a brand that holds together.
Let's build your
next drop
Tell me a bit about your brand and what you're trying to ship. I'll follow up within one business day with next steps.