ADL Consultancy

ADL Consultancy is a family-run UK management consultancy. They help businesses build, implement and improve their compliance management systems, across quality, environmental, data security, AI and health and safety.

They came with an idea they already liked: the name set across a blue ellipse. The brief was not to start again but to make a new and fresh version of it. So the ellipse stays and the blue stays. The letters inside go from lowercase serif to bold capitals, so ADL reads first. Consultancy sits alongside in a clean sans behind a thin rule, and the five areas of work lock underneath as a strapline. Same idea, ready for a reception wall, a phone screen and the bottom of an email.

• The blue ellipse and its gradient kept from the original mark
• ADL in bold white capitals, so the three letters read first at any size
• Consultancy in a clean sans behind a thin rule, set in black
• The five areas of work locked under the name as a strapline
• A logo suite: main logo, a version without the strapline, a text logo and a favicon
• A website that leads with the standards they support and one clear ask
• Shown on a reception sign, in the site header on a phone and in an email signature