Roofing leaflet, print & website
Gosforth Roofing
Print that lands on the doormat and actually gets read.
A Newcastle roofing firm needed a leaflet that wouldn't go straight in the bin. Most trade print leads with the company: the logo, the van, the phone number. Then it asks the reader to care. This one leads with a question instead.
The cover pairs a stormy roofline with a single provocative line: when did you last look up at your roof? It plants a worry before it sells a service. The reverse then does the selling: six core services in a clean, scannable grid, accreditation marks for trust, and a QR code straight into a 60-second booking form.
The website carries the same thinking: one line that says who they are and where, the services in a grid you can scan, and a free quote one tap away.
- Editorial-style cover built around one attention-grabbing hook
- Six core services in a scannable two-column grid
- NFRC and IPAF accreditation marks for instant credibility
- QR-to-book flow tying print directly to conversion
- Bold red-and-black system that carries across all collateral
- A website built the same way: services up front and a free quote one tap away
A leaflet that opens with a question rather than a sales pitch, so the reader is already thinking about their own roof before they reach the services.
The approach
The site carries the leaflet's thinking: one line that says who they are and where, the services laid out so you can scan them, and a free quote or a call one tap away from every page.
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