Identity & food packaging
PrepBite
Define Your Own Excellence.
Brand identity and strategic positioning for PrepBite, a locally based sports and nutrition foods brand. The project establishes PrepBite as the definitive fuel source for dedicated athletes: people who treat their nutrition as a precise science rather than an afterthought.
The audience is highly driven and values discipline and precision above all, so the identity had to feel closer to performance equipment than to a health-food label. A monogram built from two interlocking forms, a disciplined navy-and-green palette, and a flat, technical layout system carry that through every touchpoint.
The whole thing resolves into one empowering call to action, Define Your Own Excellence, which runs across packaging, print and social as the brand's spine.
- A logo system: primary logo, a variation for white, the submark, a pattern and a favicon
- Navy, green and graphite palette built for shelf standout
- Packaging for ready meals and protein bars, with macro-led hierarchy
- Protein and carb figures framed as RECOVERY and PUSH cues
- Business cards, brand guidelines and social applications
- Meal range spanning high-protein and vegan lines
Nutrition treated as equipment, not indulgence, so the packaging reads like something you'd train with rather than something you'd treat yourself to.
The approachThe logo system
One monogram, two interlocking forms: the P in white with the green form cut into it, on navy for the main logo, in green and navy for anything that prints on white, and on its own as the submark for the small spaces. The dot after the name is the full stop the strapline earns.
Packaging
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